Inter-firm marketing collaboration in family businesses: The role of risk aversion

Journal

Journal of Small Business Strategy

Date Issued

2021

Author(s)

IBÁÑEZ CAAMAÑO, MARÍA JOSÉ

Facultad de Economía y Negocios

Type

Resource Types::text::journal::journal article

Scopus ID

2-s2.0-85104793193

URL

https://investigadores.udd.cl/handle/123456789/7649

Subjects

family firms

;

marketing collaboration

;

risk aversion

;

strategic decisions