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Project Title
EXPOSICIÓN DE L APOBLACION DE CHILE AL IMAGINARIO TABAQUICO EN PROGRAMAS DE TELEVISION
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Internal ID
SA18I0024
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Start Date
2018

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Exposure to tobacco impressions during prime-time TV among Chilean minors by sex and socioeconomic status

2022 , PERUGA URREA, ARMANDO , CASTILLO LABORDE, CARLA CECILIA , MATUTE WILLEMSEM, MARIA ISABEL , Xaviera Molina Avendaño , Oscar Urrejola , AGUILERA SANHUEZA, XIMENA PAZ

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Exposure of 4-year to 24-year olds to tobacco imagery on prime-time Chilean television

2021 , PERUGA URREA, ARMANDO , Urrejola, Oscar , DELGADO BECERRA, OROZIMBA IRIS , MATUTE WILLEMSEM, MARIA ISABEL , CASTILLO LABORDE, CARLA CECILIA , Molina, Xaviera , HIRMAS ADAUY, MACARENA SOLEDAD , OLEA NORMANDIN, ANDREA MARIA , GONZALEZ WIEDMAIER, CLAUDIA MARTA , James D Sargent , AGUILERA SANHUEZA, XIMENA PAZ

IntroductionThe extent of the population’s exposure to tobacco imagery across all genres of regular TV programming and the contribution of each of these genres is unknown, except for UK broadcast channels. The objective of this study is to estimate the exposure of young people to tobacco imagery on Chilean prime-time television and the programme source contributing to such exposure.MethodsProgrammes aired during 3 weeks in 2019 from the 15 highest audience channels in Chile were content-analysed for the occurrence of tobacco categorised as actual use, implied use, tobacco paraphernalia, tobacco brand appearances and whether they violated Chilean smoke-free law for each 1 min interval (92 639). The exposure of young people to tobacco content was estimated using media viewership figures.ResultsYoung people received 29, 11 and 4 million tobacco impressions of any type, explicit use and smoke-free violation, respectively, at a rate of 21.8, 8.0 and 2.1 thousand impressions per hour of TV viewing. The main sources of exposure to tobacco impressions were feature films and animated productions, which were almost entirely non-Chilean. Finally, young people were exposed to tobacco brand impressions primarily through films, effectively circumventing the advertising ban in Chile.DiscussionTelevision programming is a source of significant youth exposure to tobacco imagery, including branding impressions. To conform to the WHO FCTC, Chile should prohibit tobacco branding in any TV programme and require strong anti-tobacco advertisements prior to any TV programme portraying tobacco.

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