Renew Your Wardrobe: ‘Climbing the Cordillera’
Journal
South Asian Journal of Business and Management Cases
ISSN
2277-9779
2321-0303
Date Issued
2016
Author(s)
Katherina Kuschel
Francisco Cotapos
Sebastián Hercovich
Type
Resource Types::text::journal::journal article
Abstract
<jats:p> Cecilia Membrado is the founder of a marketplace platform for buying and selling second-hand fashionable clothes, that was established in Argentina in 2014. Cecilia needs to take her business to a global scale, starting with opening operations in Chile. The case details all the initiatives taken by the entrepreneur in her start-up and to resolve the issues on her journey to achieve success to the case is largely developed from primary sources. </jats:p>