A Compass for Navigating Sharing Economy Business Models
Journal
California Management Review
ISSN
0008-1256
2162-8564
Date Issued
2018
Author(s)
Type
Resource Types::text::journal::journal article
Abstract
<jats:p> The sharing economy has emerged in recent years as a disruptive approach to traditional business models. Drawing on a multi-year research program and a design-based methodology, this article introduces a framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool, it enables entrepreneurs, investors, incubators, and incumbents interested in entering the sharing economy to create, present, and evolve a compelling sharing business model as well as evaluate its extent of robustness. </jats:p>
Subjects
business model generation
;
business models
;
decision-making tools
;
design
;
entrepreneurial management
;
sharing economy