Use Your Data: Design and Evaluation of a Card-Based Ideation Tool for Data-Driven Services
Journal
Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN
15301605
Date Issued
2023
Author(s)
Gert Breitfuss
Michael Fruhwirth
Leonie Disch
Type
Resource Types::text::conference output::conference proceedings::conference paper
Scopus ID
2-s2.0-85152126690
Abstract
Using data can significantly improve service design and development. However, for businesses, developing data-driven services can be challenging. To address this, we have developed the Data Service Cards (DSCs), a card-based tool to inspire the design of data-driven services. This paper presents two cycles of a design science research (DSR) project, focusing on the second cycle of redesign and evaluation of the DSCs. We conducted a two-step evaluation, including surveys and external expert ratings of data-driven service ideas. Survey results indicate that the DSCs are a valuable tool for developing data-driven services and external experts consider services designed using DSCs to be of higher quality. With the DSCs, we provide practitioners with a tool that facilitates and improves service design and supports digital transformation. Further, we contribute to DSR literature with a rigorous experimental procedure and to service innovation by supporting the early stages of data-driven service innovation.
Funding(s)
Österreichische Forschungsförderungsgesellschaft
Subjects
data design
;
data driven
;
data evaluation
;
data services
;
design and evaluations
;
design-science researches
;
external experts
;
service innovation
;
services designs
;
services development