Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform
Journal
Journal of Consumer Behaviour
ISSN
1472-0817
1479-1838
Date Issued
2023
Author(s)
Manuel Alonso‐Dos‐Santos
Orlando Llanos‐Contreras
Pablo Farias‐Nazel
Type
Resource Types::text::journal::journal article
DOI
URL