Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Journal

Journal of Consumer Behaviour

ISSN

1472-0817

1479-1838

Date Issued

2023

Author(s)

Manuel Alonso‐Dos‐Santos

Orlando Llanos‐Contreras

Pablo Farias‐Nazel

Type

Resource Types::text::journal::journal article

Scopus ID

2-s2.0-85146945851

WoS ID

WOS:000917095300001

DOI

URL

URL Institutional Repository