MUÑOZ ROMÁN, PABLO ANDRÉS
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MUÑOZ ROMÁN, PABLO ANDRÉS
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pmunozroman@gmail.com
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56494242900

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Publication

Entering Conscious Consumer Markets: Toward a New Generation of Sustainability Strategies

2017 , Boyd Cohen , MUÑOZ ROMÁN, PABLO ANDRÉS

More than 40% of U.S. consumers participate in the $300 billion conscious consumer market (CCM). In the past decade, the growth of the CCM has not gone unnoticed by startups and established multinational corporations. Yet what differentiates success and failure of such forays is not fully understood. By using multi-case study design, this article explores how a range of firms have approached entry into the CCM. It develops a CCM Entry Strategies Matrix that suggests alternate market entry strategies dependent on the scope of the marketplace and the values of the target consumer segment.

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Publication

Sustainable Entrepreneurship Research: Taking Stock and looking ahead

2018 , MUÑOZ ROMÁN, PABLO ANDRÉS , Boyd Cohen

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A Compass for Navigating Sharing Economy Business Models

2018 , MUÑOZ ROMÁN, PABLO ANDRÉS , Boyd Cohen

The sharing economy has emerged in recent years as a disruptive approach to traditional business models. Drawing on a multi-year research program and a design-based methodology, this article introduces a framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool, it enables entrepreneurs, investors, incubators, and incumbents interested in entering the sharing economy to create, present, and evolve a compelling sharing business model as well as evaluate its extent of robustness.

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Sharing cities and sustainable consumption and production: towards an integrated framework

2016 , Boyd Cohen , MUÑOZ ROMÁN, PABLO ANDRÉS

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The Making of the Urban Entrepreneur

2016 , MUÑOZ ROMÁN, PABLO ANDRÉS , Boyd Cohen

Pressures on infrastructure—due to growing urban populations, the ubiquity of new technologies, and collaborative business models—are fostering a new form of entrepreneurship focused on addressing quality of life in cities. Urban entrepreneurs are challenging the logic of formal market structures, forcing us to re-frame our thinking around the interactions between place, individuals, institutions, and the resulting innovative outcomes. Urban entrepreneurs—operating at the neighborhood, city, and global levels—are developing alternative forms of private-public-people partnerships and unique business strategies.

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Toward a Theory of Purpose-Driven Urban Entrepreneurship

2015 , Boyd Cohen , MUÑOZ ROMÁN, PABLO ANDRÉS

Inspired by Shrivastava and Kennelly, we aim to extend theory on place-based entrepreneurship by highlighting the uniqueness of cities and the interplay between purpose-driven entrepreneurs and the urban places where they operate. This article sets out to conceptualize a middle-range theoretical framework and establish the boundary conditions for purpose-driven urban entrepreneurship based on a combination of inductive reasoning and deductive theorizing. We draw from sustainability and territorial development literatures and the complexity science view of entrepreneurship to establish units, laws of interaction, boundaries, and system states of purpose-driven urban entrepreneurship across three geospatial layers, and elaborate a complexity model comprising sources of opportunities, context, and venturing process. We conclude with potential avenues for further theoretical and empirical development of the purpose-driven urban entrepreneurship construct.

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Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet

2017 , MUÑOZ ROMÁN, PABLO ANDRÉS , Boyd Cohen

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