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Item type:Publication, 25Scopus© Citations 53 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Entering Conscious Consumer Markets: Toward a New Generation of Sustainability Strategies(2017) ;Boyd Cohen<jats:p> More than 40% of U.S. consumers participate in the $300 billion conscious consumer market (CCM). In the past decade, the growth of the CCM has not gone unnoticed by startups and established multinational corporations. Yet what differentiates success and failure of such forays is not fully understood. By using multi-case study design, this article explores how a range of firms have approached entry into the CCM. It develops a CCM Entry Strategies Matrix that suggests alternate market entry strategies dependent on the scope of the marketplace and the values of the target consumer segment. </jats:p>25Scopus© Citations 35 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Making of the Urban Entrepreneur(2016); Boyd Cohen<jats:p> Pressures on infrastructure—due to growing urban populations, the ubiquity of new technologies, and collaborative business models—are fostering a new form of entrepreneurship focused on addressing quality of life in cities. Urban entrepreneurs are challenging the logic of formal market structures, forcing us to re-frame our thinking around the interactions between place, individuals, institutions, and the resulting innovative outcomes. Urban entrepreneurs—operating at the neighborhood, city, and global levels—are developing alternative forms of private-public-people partnerships and unique business strategies. </jats:p>1Scopus© Citations 51 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, 2Scopus© Citations 12