IBÁÑEZ CAAMAÑO, MARÍA JOSÉMARÍA JOSÉIBÁÑEZ CAAMAÑO2023-10-202023-10-202021https://investigadores.udd.cl/handle/123456789/76492-s2.0-85104793193family firmsmarketing collaborationrisk aversionstrategic decisionsInter-firm marketing collaboration in family businesses: The role of risk aversionResource Types::text::journal::journal article