Manuel Alonso‐Dos‐SantosOrlando Llanos‐ContrerasIBÁÑEZ CAAMAÑO, MARÍA JOSÉMARÍA JOSÉIBÁÑEZ CAAMAÑOPablo Farias‐Nazel2023-06-062023-06-062023https://hdl.handle.net/11447/8794https://investigadores.udd.cl/handle/123456789/628310.1002/cb.21352-s2.0-85146945851WOS:000917095300001Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platformResource Types::text::journal::journal article