Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland—A Pilot Study
Journal
International Journal of Environmental Research and Public Health
ISSN
1660-4601
Date Issued
2021
Author(s)
Paweł Koczkodaj
Paloma Cuchi
Agata Ciuba
Elwira Gliwska
Type
Resource Types::text::journal::journal article
URL Institutional Repository
Abstract
<jats:p>Prevalence of smoking and e-cigarette use among teenagers in Poland is high. Polish law bans most advertising and promotion for cigarettes, e-cigarettes, and heated tobacco products (HTPs). This study investigates marketing for these products at points of sale (POS) near secondary schools in Warsaw, Poland, noting if the advertising and promotion were allowed under current Polish laws. All POS within 250 m radii of five selected secondary schools in each of three Warsaw districts were assessed for tobacco and e-cigarette direct advertising, inside and outside; offers of gifts or promotional discounts; tobacco merchandising, and tobacco displays. Of the 112 POS surveyed, 83% exposed customers to some form of advertising or promotion of cigarettes, e-cigarettes, or HTPs; in 76%, advertising or promotion that violated Polish law was present. More than 80% of POS surveyed displayed tobacco products; in 19%, these products were displayed near products of interest to minors. POS density observed here was 30.3 per km2, higher than in other European cities. In Poland, a high proportion of POS near schools violates the law banning the advertisement and promotion of tobacco and nicotine consumer products through a dense tobacco retailer network.</jats:p>
Cite this document
Koczkodaj, P., Cuchi, P., Ciuba, A., Gliwska, E., & Peruga, A. (2021). Point of sale advertising and promotion of cigarettes, electronic cigarettes, and heated tobacco products in warsaw, poland—A pilot study. International Journal of Environmental Research and Public Health, 18(24), 13002. https://doi.org/10.3390/ijerph182413002
Subjects
tobacco
;
advertisement
;
promotion
;
youth
;
poland
;
adolescent
;
advertising
;
commerce
;
electronic nicotine delivery systems
;
humans
;
marketing
;
pilot projects
;
poland
;
tobacco products
;
mazowieckie
;
poland [central europe]
;
warsaw [mazowieckie]
;
nicotiana tabacum
;
nicotine
;
advertising
;
electronic equipment
;
law enforcement
;
marketing
;
smoking
;
tobacco
;
young population
;
advertising
;
article
;
cross-sectional study
;
direct-to-consumer advertizing
;
government regulation
;
heated tobacco product
;
high school
;
law
;
minor (person)
;
observational method
;
pilot study
;
point of sale advertising
;
poland
;
product market
;
questionnaire
;
retail outlet
;
supermarket
;
tobacco
;
adolescent
;
advertising
;
commercial phenomena
;
electronic cigarette
;
human
;
marketing