MUÑOZ ROMÁN, PABLO ANDRÉS
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MUÑOZ ROMÁN, PABLO ANDRÉS
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pmunozroman@gmail.com
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56494242900

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Publication

Human-animal mutualism in regenerative entrepreneurship

2024 , MUÑOZ ROMÁN, PABLO ANDRÉS , Mauricio Hernandez

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Publication

How Founders Harness Tensions in Hybrid Venture Development

2024 , MUÑOZ ROMÁN, PABLO ANDRÉS , Steffen Farny , Ewald Kibler , Virva Salmivaara

Although the simultaneous presence of multiple ambitions is inherent in hybrid venturing, pursuing social and/or environmental missions while securing commercial viability can generate ambivalence among stakeholders. In this study, we draw on the notion of “holism” to show how venture founders both embrace tensioned ambitions and sustain hybridity during critical venture development phases. Based on 6 years of data on The People’s Supermarket in the United Kingdom, we identify three distinct practices— fantasizing, bartering, and conjuring—used by founders to harness tensions productively, without compromising their venture’s multiple ambitions. These practices demonstrate the founders’ ability to maintain a venture’s hybrid nature throughout the ideation, organizational, and scale-up phases, thereby shedding light on the application of “holism” within the realm of hybrid venturing.

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Poverty and the varieties of entrepreneurship in the pursuit of prosperity

2020 , Jonathan Kimmitt , MUÑOZ ROMÁN, PABLO ANDRÉS , Robert Newbery

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Entering Conscious Consumer Markets: Toward a New Generation of Sustainability Strategies

2017 , Boyd Cohen , MUÑOZ ROMÁN, PABLO ANDRÉS

More than 40% of U.S. consumers participate in the $300 billion conscious consumer market (CCM). In the past decade, the growth of the CCM has not gone unnoticed by startups and established multinational corporations. Yet what differentiates success and failure of such forays is not fully understood. By using multi-case study design, this article explores how a range of firms have approached entry into the CCM. It develops a CCM Entry Strategies Matrix that suggests alternate market entry strategies dependent on the scope of the marketplace and the values of the target consumer segment.

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Local entrepreneurial ecosystems as configural narratives: A new way of seeing and evaluating antecedents and outcomes

2022 , MUÑOZ ROMÁN, PABLO ANDRÉS , Ewald Kibler , MANDAKOVIC PIZARRO, VESNA VERÓNICA , AMOROS ESPINOZA, JOSÉ ERNESTO

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Packs, Troops and Herds: Prosocial Cooperatives and Innovation in the New Normal

2020 , MUÑOZ ROMÁN, PABLO ANDRÉS , Jonathan Kimmitt , Dimo Dimov

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A diagnostic framework for social impact bonds in emerging economies

2019 , MUÑOZ ROMÁN, PABLO ANDRÉS , Jonathan Kimmitt

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Nevo de Hori

2024 , Angelo González , Isabel Arratia , Pablo Muñoz , Valentina Darlic , Dan Hartmann

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Entrepreneurship and the rest: The missing debate

2018 , MUÑOZ ROMÁN, PABLO ANDRÉS , Jonathan Kimmitt

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Rural entrepreneurship in place: an integrated framework

2019 , MUÑOZ ROMÁN, PABLO ANDRÉS , Jonathan Kimmitt

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