SALVAJ CARRERA, ERICA HELENA
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SALVAJ CARRERA, ERICA HELENA
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esalvaj@udd.cl
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26639769300

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Asociacionismo, redes y marketing en la transformación hacia el turismo experiencial. El caso del Barrio de las Letras. Madrid

2017 , Blanca García Henche , SALVAJ CARRERA, ERICA HELENA

Sobre la base de las tradiciones y el patrimonio cultural, las pequeñas empresas pueden, a través de la organización, la colaboración social y el emprendimiento, aprovechar estos activos y transformar los espacios urbanos. La Asociación de Comerciantes Barrio de las Letras está transformando dicho barrio madrileño en un destino turístico de experiencias. El objetivo de este trabajo es explorar cómo las asociaciones comerciales, las redes de negocios entre pequeñas empresas y el marketing pueden transformar barrios social y económicamente alicaídos en zonas florecientes para el turismo y el comercio.

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A Sustainable Management Model for Cultural Creative Tourism Ecosystems

2020 , Blanca García Henche , SALVAJ CARRERA, ERICA HELENA , Pedro Cuesta-valiño

This article proposes a novel management model for cultural, creative, and historic tourism cities. The creation of the model is based on previous literature and in the study of Barrio de las Letras, in Madrid, to identify the key components to successfully develop creative tourism ecosystems. The model integrates the literature on city center management and, unlike previous studies, incorporates missing elements, such as the role of small businesses associations and collaboration networks among diverse stakeholders to develop a cultural–historic tourism ecosystem. This model represents a proposal that supports the coexistence of the private and public sector and sustainable governance models that integrate the inhabitants of city centers with the economic activity generated by urban tourism. The model was developed by an analysis of secondary sources, interviews with key informants, and questionnaires of entrepreneurs located in a recently invigorated cultural and historic neighborhood. The contribution of knowledge offered by this paper is the proposition of a management model that can aid town centers to create competitive cultural/creative/historic tourism ecosystems while still preserving the sustainability of their social/commercial fabric. Therefore, the collaboration of cultural organizations, hospitality industry and retail can promote cultural, creative, and sustainable management model of historic urban centers.

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Asociacionismo y marketing en la transformación de barrios históricos hacia destinos turísticos. Análisis de Barrio Italia (Santiago de Chile) y Barrio de las Letras (Madrid)

2019 , Blanca García Henche , Stefanía Pareti Petruccelli , SALVAJ CARRERA, ERICA HELENA

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Dinamización de los barrios históricos hacia destinos de turismo experiencial Papel de las redes de colaboración en la estimulación del Barrio de las Letras en Madrid y Barrio Italia en Santiago de Chile

2018 , SALVAJ CARRERA, ERICA HELENA , Stefanía Pareti Petruccelli , Blanca García Henche

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