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    Item type:Publication,
    HMSolution and the search for product-market fit
    (2020)
    Fernando Leiva
    ;
    Katherina Kuschel
    <jats:sec> <jats:title content-type="abstract-subheading">Learning outcomes</jats:title> <jats:p>The learning outcomes are as follows: business model pivot, minimum viable product, strategic alliances, return on equity and burn-rate.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Case overview/synopsis</jats:title> <jats:p>HMSolution’s (HM’s) mission is removing arsenic from drinking water. The case tells how HMS pivoted its business model between 2014 and 2015 and its challenge when faced with several growth opportunities. The first possible partner company proposed adopting HMS’s technology through either an alliance or outsourcing. The second company wanted to acquire HMS. However, Margaret – the founder and CEO – managed to find a third option in the form of an important sanitation sewage treatment company in Chile with international presence, with which she could reach a wider territory in her country of origin, as well as in other countries where that company had a presence. This case study presents Margaret’s dilemma of deciding the best course to follow and finding the best fit for her product and the needs of the market.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Complexity academic level</jats:title> <jats:p>The instructor can adapt the requirements and depth of the topics addressed, ranging from an undergraduate audience to an executive training audience. Undergraduate courses, namely, entrepreneurship, business creation, administration and strategy. For students of business careers, administration, commercial engineering, industrial civil engineering and industrial engineering. Continuous training, namely, entrepreneurship, business creation, administration and strategy.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Supplementary materials</jats:title> <jats:p>Teaching Notes are available for educators only.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Subject code</jats:title> <jats:p>CSS 3: Entrepreneurship.</jats:p> </jats:sec>
      24Scopus© Citations 1
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    Item type:Publication,
    Prey: startup and public institution alliance while struggling to retain talent
    (2019)
    Katherina Kuschel
    ;
    Francisco Cotapos
    ;
    Miguel-Ángel González
    ;
    Nestor U. Salcedo
    <jats:sec><jats:title content-type="abstract-subheading">Learning outcomes</jats:title> <jats:p>The purpose of this paper is to study and identify the four core management principles of the POLC management framework: planning, organizing, leading and controlling. In particular, students are expected to understand that the classical conceptual frameworks used in strategic management are useful and valid for the planning principle in tech startups.</jats:p> </jats:sec> <jats:sec><jats:title content-type="abstract-subheading">Case overview/synopsis</jats:title> <jats:p>This case study presents the story of Tomás Pollak, founder and CEO of Prey, a software company dedicated to tracking stolen mobile devices. It covers a period of six years beginning at the foundation of the company in 2009 and up to 2015, when the company faced the choice of entering into an alliance with a government agency: The Investigations Police of Chile (PDI or Policía de Investigaciones de Chile). Tomás faced the decision of either going through with the alliance, while dealing with the dire need of recruiting and retaining company talent. This case highlights several management challenges and common strategies faced by entrepreneurs and is intended to spark a class discussion about how the relevance of these management concepts in the context of startups.</jats:p> </jats:sec> <jats:sec><jats:title content-type="abstract-subheading">Complexity academic level</jats:title> <jats:p>Undergraduate, MBA or Post-Graduate courses: Entrepreneurship, Venture Creation, Tech Ventures / Startups / Scaleups, Management / Corporate Management / Business Administration, Strategy.</jats:p> </jats:sec> <jats:sec><jats:title content-type="abstract-subheading">Supplementary materials</jats:title> <jats:p>Teaching Notes are available for educators only. Please contact your library to gain login details or email <jats:ext-link xmlns:xlink="http://www.w3.org/1999/xlink" ext-link-type="email" xlink:href="mailto:support@emeraldinsight.com">support@emeraldinsight.com</jats:ext-link> to request teaching notes.</jats:p> </jats:sec> <jats:sec><jats:title content-type="abstract-subheading">Subject code</jats:title> <jats:p>CSS 3: Entrepreneurship.</jats:p> </jats:sec>
      8